Fri, 28 February 2025
In this episode of the YouTube Creators Hub podcast, host Dusty Porter speaks with Ryan Carey, CEO of Better On and one of YouTube's earliest team members. They discuss Ryan's journey from working at YouTube during its early days to founding Better On, a company focused on helping individuals enhance their presence and communication skills through video. The conversation delves into the importance of authenticity, building trust with audiences, and overcoming self-doubt as a creator. Ryan shares valuable insights on how to connect with audiences and the significance of self-awareness in the creative process. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides you access to Our Private Discord Server, Monthly Mastermind Group, and MORE! Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter. Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: My YouTube Film Gear: Follow The Show: Facebook /// X /// YouTube /// Instagram About Ryan: Ryan Carey is the CEO behind BetterOn, a company dedicated to helping leaders and professionals build authentic presence on video, in person, and across workplaces. A pioneer in the video space, he was one of YouTube’s earliest team members, witnessing firsthand the platform’s explosive growth and transformative power. After his own journey as a YouTube content creator, Ryan launched BetterOn in 2014, combining his unique insights into video with a mission to elevate workplace communication. Forward thinking companies like Google, IBM, Deloitte, and Red Hat use BetterOn to invest in their high potential people. Connect With Ryan Here:
BetterOn /// LinkedIn /// Instagram
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Fri, 21 February 2025
In this episode, Dusty Porter interviews Leroy, a YouTube strategist with extensive experience in helping creators grow their channels. They discuss the day-to-day responsibilities of a strategist, common challenges faced by creators, the importance of storytelling, viewer retention, and effective monetization strategies. Leroy emphasizes the need for a solid plan, an understanding of the audience, and the significance of branding and packaging in achieving success on YouTube. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides you access to Our Private Discord Server, Monthly Mastermind Group, and MORE! Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter. Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! BEST TOOLS FOR CREATORS and ENTREPRENEURS: My YouTube Film Gear: About Leroy: I'm Leroy, a YouTube Strategist. I've been doing YouTube since 2009, had my first success in 2012 and stopped focusing on my own channel full-time in 2019. By accident, I built a creative production agency off the back of the channel and worked with some awesome brands around the world from it. I came back to YouTube in 2022 as a strategist when I saw that it became an actual role and said goodbye to my businesses fully. Since then I have helped creators of all sizes monetize their channels with just one video, tripled subscriber counts in a matter of months, and garnered millions of views in the process. Now I work with established creators, entrepreneurs and other fun clients and think about YouTube all day! Follow The Show: Facebook /// X /// YouTube /// Instagram Connect With Leroy Here:
Request a Guest To Come On The Podcast: 00:00 Introduction to YouTube Metrics 00:31 Podcast Introduction and Sponsorship 01:16 Meet Leroy: YouTube Strategist 02:16 Day in the Life of a YouTube Strategist 03:47 Client Onboarding Process 05:53 Common Mistakes and Solutions for YouTube Creators 10:55 Success Stories and Case Studies 15:36 The Importance of Storytelling 19:48 Viewer Retention Strategies 20:28 Understanding YouTube Metrics 21:08 The Importance of Viewer Satisfaction 21:34 Home Feed and Subscriber Metrics 22:12 Knowing Your Ideal Viewer 22:57 Adapting Content to Viewer Preferences 24:04 Algorithm Evolution and Global Reach 25:34 Identifying and Refining Target Audience 27:28 Branding and Packaging Your Channel 32:13 Monetization Strategies for Creators 37:50 Passion-Driven Content Creation 39:46 Conclusion and Final Thoughts |
Fri, 14 February 2025
In this episode, Dusty Porter interviews Rachel Allen, a middle school band teacher who transitioned from TikTok to YouTube, sharing her journey of content creation, community building, and the challenges of engaging with students and audiences online. Rachel discusses her rapid growth on TikTok, the importance of consistency in content creation, and her strategies for repurposing content across platforms. She also reflects on the impact of her work on her students and the music education community, as well as her future aspirations as a creator. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides you access to Our Private Discord Server, Monthly Mastermind Group, and MORE! Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter. Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! About Rachel: Rachel Allen is in her 20th year as a public school teacher, spending the majority of her career specializing in teaching middle school band. She started creating band content on in 2022 and has grown to almost 200K followers on Tiktok. In the fall of 2024, she started her YouTube channel specializing in short form content and has grown her subscriber count to just over 100K in just 4 months. Follow The Show: Facebook /// X /// YouTube /// Instagram Connect With Rachel Here:
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Fri, 7 February 2025
In this week's episode of the YouTube Creators Hub podcast, host Dusty Porter interviews Laryssa, the founder of the YouTube channel 'Beekeeping Made Simple.' Laryssa shares her inspiring journey of moving across the country to become a beekeeper and how she transitioned from podcasting to creating educational YouTube videos. She discusses her pivotal moments, strategies for success, including her focus on beginner beekeepers, and how she utilizes live streaming to foster a community. Laryssa also delves into her creative process, monetization strategies, and time management as a part-time creator and full-time mom. Join us for an insightful conversation on building a successful YouTube channel around a unique niche. About Laryssa: After feeling burnt out in a job she didn’t love, Laryssa leaped and moved across the country to become a beekeeper, learning from the ground up. Her journey—from losing her first hives to running a successful apiary in Hawaii and teaching beekeeping classes—has led her to found Beekeeping Made Simple. Her goal with Beekeeping Made Simple is to help others learn how to keep bees in a simple, sustainable way. What We Offer Creators Join Creator Communities. A place to gather with other creators every single day. This provides you access to Our Private Discord Server, Monthly Mastermind Group, and MORE! Hire Dusty To Be Your YouTube Coach Subscribe to our weekly newsletter. Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more! Follow The Show: Facebook /// X /// YouTube /// Instagram Connect With Laryssa Here:
Website /// YouTube Channel /// Book
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YouTube Creators Hub: Master Online Video
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