Mastering YouTube Growth: Insights from Shine Talent Group's Joanna Fowler

In this episode of the YouTube Creators Hub Podcast, we dive deep into the world of content creation with Joanna Fowler, Head of Talent at Shine Talent Group. Joanna shares her journey from being a YouTube creator to becoming an expert strategist at one of the leading influencer talent agencies. We discuss the importance of using both long-form and short-form content, strategies for building a strong community, and effective monetization techniques. Joanna also provides practical insights on storytelling, engagement, and the role of AI in content creation. Whether you're a budding YouTuber or an established creator, this episode is packed with invaluable advice to help you take your channel to the next level.

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About Joanna:

Joanna Fowler, Head of Talent at Shine Talent Group, is a former creator turned YouTube expert and now Head of Talent at one of the industry's top influencer talent agencies (Shine Talent Group).

At Shine, Joanna oversees a team of talent managers in the Canadian division and represents powerhouse creators such as Cat & Nat, The Gardening Grant, and Kourtney Wilson. Shine Talent Group is a global, award-winning social talent agency named one of Adweek’s Fastest Growing and Women-Led Agencies, while making headlines in Entrepreneur, Bloomberg, Forbes, and more.

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